Smarter Marketing powered by Spotify-style Artificial Intelligence
Too often, travellers must search through hundreds of deals to find the offer that matches their travel requirements. This generic experience doesn’t engage or convert. Mercanto is an AI email personalization application designed to recommend the most relevant destinations and products for every traveler.
How Mercanto works
Mercanto uses Spotify-style Artificial Intelligence to understand your products and each traveller’s personal tastes and their intent, based on their realtime and/or historical activity. Based on a combination of proprietory Natural Language Processing and Learning-To-Rank technologies, it combines its understanding of the products and your customers to recommend the best destinations and products such as packages, hotels, vacation rentals, cruises, tours, and more.
Travel and hospitality: a new era of growth
The travel and hospitality sector is entering a new era of growth and transformation. Enabling technologies such as Artificial Intelligence can enhance the customer’s experience, remove pain points, and drive real value. Mercanto’s drag-and-drop AI disrupts the status quo of email creation and brings the power of AI to today’s travel innovators, improving engagement, increasing revenues and conversions, and delighting travellers at every step.
Effortless personalization, zero latency
Tailored recommendations based on every traveler’s tastes and intent. Mercanto maintains an omnichannel ‘taste profile’ for each consumer which means you don’t need to rely on stale data about what other travellers bought – you can merchandise new products immediately based on each traveller’s unique tastes.
To ensure that email content is not repetitive and dynamically adjusts to consumer preferences, Mercanto keeps track of content impressions and adaptively learns via a Learning-To-Rank technology that incorporates the shopper’s tastes and product momentum, with an element of diversity.
Mercanto then recommends the best destinations and products such as packages, hotels, vacation rentals, cruises, tours, and more. Each recommendation dynamically ranks and merchandises the most relevant images and reviews for every user.
By using machine learning, the platform get smarter with every user interaction. The result is an email platform that understands travel like an expert, factoring both user tastes and popular/trending destinations.
Transformative results without changing your ESP
Rather than rip-and-replace your existing systems, with Mercanto you can deploy the AI within your current campaigns without changing ESP or configuring anything on the back end.
Mercanto uses Machine Learning to understand traveller intent and gets your customers the products they love in less time and with less fuss.This helps ensure travellers always find the products they are specifically looking for every time they receive your email and not products they may no longer be interested in.
30%-70% lift in email revenues
Travelers want—and increasingly expect—a continuous experience across channels and devices that is highly relevant to their needs. Mercanto helps you increase sales and subscriber engagement via AI-powered merchandising of your email campaigns. Self-learning, self-optimizing, & non-repetitive.
Algorithmically deliver true 1:1 personalized experiences
While customer segmentation remains an important method of gaining an overall understanding of the customer base, it can be limiting when used to drive more personalized marketing and communications. As travel companies move along the personalization maturity curve, they are progressing beyond segmentation to individual markets of one.
Consumer experience will build more loyalty than miles and points
For some time, travel companies have been working to build consumer loyalty by offering sophisticated loyalty schemes and programs. 2018 demands a switch in thinking to make the consumer experience predominant. Travel companies can use AI to provide an unmatched consumer experience. Loyalty will follow.
Personalized for each user
Email content is personalized for each traveller, based on their realtime and/or historical activity. The Mercanto platform combines its understanding of your products and your customers to deliver new, better performing campaigns that add 30%-70% to email revenues.
Deploy campaigns in less than 10 minutes
Travel is a fast-moving industry. Using the Mercanto platform, marketers can combine the power of AI with drag-and-drop technologies to deploy 100% individualized campaigns in less than 10 minutes.
The Mercanto platform is incredibly easy to use, operating in the exact drag-and-drop way you’d want it to. Select an element by simply clicking it, then drag the element onto the canvas. Then reorder elements by dragging them into any other order.
AI marketing intelligence
Recent advances in AI enable marketers to use Spotify style personalization that recognizes the unique tastes of each consumer. This AI-first approach adds 30%-70% to email revenues.
Sync with your sending platform
It’s easy to create send-ready HTML code that’s ready to load into your current email platform. The Mercanto platform works seamlessly with all leading ESPs.
Surprise and delight at scale
Effective personalization is the ‘Aha!’ moment you get when the shopping experience is just right, without much thought from you. Artificial Intelligence and algorithms now help understand traveller’s tastes and find products they may like and weren’t originally looking for. To do this, Machine Learning ‘learns’ the product attributes from the product description, rather than depending on either ‘people who bought X also bought X’ techniques or customer segments to generate its predictions. You can learn how AI personalization works in Mercanto’s ‘Welcome to the AI revolution’ playbook:
Get the AI playbook