The most powerful email personalisation engine for travel brands
Recommend the most relevant destinations and products for every traveller.
More than two-thirds of consumers want travel companies to provide personalised communications. They want brands to use data to help them make better travel decisions and provide expert advice. Mercanto enables the marketer to know each traveller’s tastes and deliver smart email content for each unique traveller.
Smarter Marketing powered by Spotify-style Artificial Intelligence
Too often, travellers must search through hundreds of deals to find the offer that matches their travel requirements. This generic experience doesn’t engage or convert.
Mercanto is an AI email personalisation application designed to recommend the most relevant destinations and products for every traveller.
How Mercanto works
Mercanto uses artificial intelligence to ingest your travel products and destinations. It extracts useful information from their descriptions to develop a frame of travel intelligence that’s used to power the most relevant recommendations for every traveller.
By using machine learning models, our customer profile gets smarter with every user interaction. The result is a recommendation engine that understands travel like an expert, factoring both customer tastes and intent.
Travel and hospitality: a new era of growth
The travel and hospitality sector is entering a new era of growth and transformation. Enabling technologies such as Artificial Intelligence can enhance the customer’s experience, remove pain points, and drive real value.
Mercanto disrupts the status quo of email creation and brings the power of AI to today’s travel innovators, improving engagement, increasing revenues and conversions, and delighting travellers at every step.
True, in-the-moment personalisation
Every traveller is unique. But most personalisation solutions use historical data and cohort analysis of ‘people like you’ in the shopping journey. That’s not personal. Mercanto analyzes each traveller’s unique tastes, in-the-moment, to merchandise your catalogue for their tastes. Don’t rely on stale data about what other travellers bought. Get true personalisation instead.
Effortless personalisation, zero latency
Tailored recommendations based on every traveler’s tastes and intent. Mercanto maintains an omnichannel ‘taste profile’ for each consumer which means you don’t need to rely on stale data about what other travellers bought – you can merchandise new products immediately based on each traveller’s unique tastes.
To ensure that email content is not repetitive and dynamically adjusts to consumer preferences, Mercanto keeps track of content impressions and adaptively learns via a Learning-To-Rank technology that incorporates the shopper’s tastes and product momentum, with an element of diversity.
Mercanto then recommends the best destinations and products such as packages, hotels, vacation rentals, cruises, tours, and more. Each recommendation dynamically ranks and merchandises the most relevant images and reviews for every user.
By using machine learning, the platform get smarter with every user interaction. The result is an email platform that understands travel like an expert, factoring both user tastes and popular/trending destinations.
Transformative results without changing your ESP
Rather than rip-and-replace your existing systems, with Mercanto you can deploy the AI within your current campaigns without changing ESP or configuring anything on the back end.
Mercanto uses Machine Learning to understand traveller intent and gets your customers the products they love in less time and with less fuss.This helps ensure travellers always find the products they are specifically looking for every time they receive your email and not products they may no longer be interested in.
Benefits your customers will love. Results you can measure.
Travelers want—and increasingly expect—a continuous experience across channels and devices that is highly relevant to their needs. Mercanto helps you increase sales and subscriber engagement via AI-powered merchandising of your email campaigns. Self-learning, self-optimising, & non-repetitive.
While customer segmentation remains an important method of gaining an overall understanding of the customer base, it can be limiting when used to drive more personalized marketing and communications. As travel companies move along the personalisation maturity curve, they are progressing beyond segmentation to individual markets of one.
Consumer experience will build more loyalty than miles and points
For some time, travel companies have been working to build consumer loyalty by offering sophisticated loyalty schemes and programs. 2019 demands a switch in thinking to make the consumer experience predominant. Travel companies can use AI to provide an unmatched consumer experience. Loyalty will follow.
Personalised for each user
Email content is personalised for each traveller, based on their real-time and/or historical activity. The Mercanto platform combines its understanding of your products and your customers to deliver new, better-performing campaigns that add 30%-70% to email revenues.
Deploy campaigns in less than 10 minutes
Travel is a fast-moving industry. Using the Mercanto platform, marketers can combine the power of AI with drag-and-drop technologies to deploy 100% individualized campaigns in less than 10 minutes.
The Mercanto platform is incredibly easy to use, operating in the exact drag-and-drop way you’d want it to. Select an element by simply clicking it, then drag the element onto the canvas. Then reorder elements by dragging them into any other order.
AI marketing intelligence
Recent advances in AI enable marketers to use Spotify style personalization that recognizes the unique tastes of each consumer. This AI-first approach adds 30%-70% to email revenues.
Sync with your sending platform
It’s easy to create send-ready HTML code that’s ready to load into your current email platform. The Mercanto platform works seamlessly with all leading ESPs.
Surprise and delight at scale
Effective personalization is the ‘Aha!’ moment you get when the shopping experience is just right, without much thought from you. Artificial Intelligence and algorithms now help understand shoppers’ tastes and find products they may like and weren’t originally looking for. To do this, Machine Learning ‘learns’ the product attributes from the product description, rather than depending on either ‘people who bought X also bought X’ techniques or customer segments to generate its predictions. Learn how AI retail personalisation can add 30%-70% to email revenues in Mercanto’s ‘Welcome to the AI revolution’ playbook: