Mercanto for SendGrid

Personalise every SendGrid campaign with Spotify-style individualised product recommendations.

Discover first-hand the true power of AI personalisation

Mail merge and dynamic content are too slow to keep pace with the modern place, time, and device-shifting consumer. Marketers need a way to deliver genuinely relevant content - without creating countless customer segments and message permutations.Use Twilio SendGrid & Mercanto to build a taste profile for each shopper across multiple sessions and transactions, then automatically show each shopper exactly what they like. Mercanto plugs right into SendGrid. And we are so confident with our platform delivery, we offer all our clients a money-back guarantee should they not be satisfied.

A platinum partnership for online retailers

Mercanto, like Sendgrid, makes email marketing easy for retailers. The two together make sure every email delivers on the promise of 1:1 personalisation.

Unlock the potential of AI

Quickly and easily create a better experience for your customers and boost ROI with Spotify-style personalisation. Mercanto combines its understanding of the products and your shoppers to deliver new, better-performing campaigns, lift consumer engagement, increase customer satisfaction, and boost sales.

All the power of SendGrid

And thanks to SendGrid’s world-class email delivery systems, retailers and ecommerce brands can send thousands, even millions, of 1:1 personalised emails relating specifically to each consumer’s tastes.

Mercanto and SendGrid: Better Together.

At Mercanto, we approach email individualisation the same way Spotify approaches engagement. Spotify keeps customers loyal by using machine learning to a) understand each person’s tastes and b) recommend content they’ll love. We use machine learning to do the same thing — with your content and your users.

Personalise content based on each consumer’s tastes

Every consumer has unique tastes. But most personalisation platforms use ‘people who bought X also bought Y’ technologies. That isn’t personal. Mercanto analyses each consumer’s unique behaviour to recommend products that match their personal tastes. Don’t rely on anonymous recommendations about what other consumers bought. Get real personalisation instead.

Easily create email campaigns

Use Mercanto’s drag-and-drop campaign canvas to create email campaigns that adapt content to each recipient.

Send with confidence

Use all the power of SendGrid to send, track and optimise your emails. Domain authentication, compliance and proactive ISP outreach ensures you achieve optimal inbox delivery.

How the SendGrid-Mercanto integration works

To get started with Mercanto for Sendgrid, you’ll need an account with both Sendgrid and Mercanto. The only technical requirements are (1) provide access to the product feed, and (2) place a Mercanto tag in the header of your website. Mercanto’s Customer Success team will guide you through the setup process. Once you are set up, adding Spotify-style AI personalisation to your email campaigns becomes as simple as drag-and-drop.

Step 1: A bit of setup

(1) Provide access to the product feed, and (2) install a lightweight JS snippet on your website.

Step 2: Create your 1:1 campaigns

Then, use Mercanto’s drag-and-drop interface to create beautiful emails that’ll render individualised content – without needing to know HTML code.

Step 3: Paste and Send!

Export send-ready code from Mercanto, paste into SendGrid, and send!

Contact Us

Mercanto for SendGrid

Discover how to delight your customers with every engagement. Mercanto for SendGrid makes it easy to create long-lasting relationships with your audience. Sign up today and:

  1. Build a taste profile of each shopper’s unique tastes and interests.
  2. Use a ranking algorithm to merchandise the best content for each shopper.

By knowing each shopper’s preferences across multiple sessions and transactions, Mercanto determines the best content for each individual shopper; we amplify the content a customer expresses interest in, and mute the content they do not.

Mercanto is an approved SendGrid partner – so setup is easy.

Setting you up with a pilot will allow you to evaluate first-hand how Learning-To-Rank email personalisation improves your gross revenue and net margins.

Please complete this form if you’d like to give the platform a try.