Salesforce & Mercanto

Ignite engagement at a 1:1 level with Salesforce & Mercanto

Create 1:1 relationships with every customer, even if you have millions of them

The combination of Mercanto and Salesforce is designed to provide 1:1 email experiences that dramatically boosts revenues and engagement. Mercanto’s machine learning engine understands your products, analyses your customers’ tastes and intent, and applies what it learns to increase revenues and conversions, and delight customers at every step.

Build unique relationships with every single person on your list

If you have 1,000,000 subscribers in your Salesforce Marketing Cloud database, you can send 1,000,000 unique emails. Mercanto’s personalisation engine precisely tailors your product recommendations to every consumer’s individual tastes and interests. Turn on the A.I. and watch your engagement soar.

Get more out of Salesforce Marketing Cloud with Mercanto

Brands can now create unique relationships with each of their customers thanks to a combination of Mercanto’s next-generation machine learning algorithms and Salesforce’s campaign deployment capabilities.

AI so powerful, you’ll swear it’s magic

Marketers can automatically recommend the most relevant products to drive revenue and engagement metrics. Since Mercanto’s personalisation is powered by self-optimizing predictive algorithms, recommendations only improve over time.

Build revenues and engagement by matching each consumer’s unique tastes directly to product attributes.

Segmentation disguised as personalization doesn’t cut it anymore. 74% of consumers feel frustrated when content doesn’t match with their tastes and interests, yet email marketers continue to use the same legacy segmentation techniques that deliver just that. Mercanto delivers a huge uplift in email revenue by matching each consumer’s unique preferences directly to inventory in real time. By using our individualisation technology, you will deliver a true 1:1 experience for each subscriber, driving results while saving time.

Boost revenues and engagement with personalised email experiences

By harnessing the power of AI, Mercanto builds a taste profile for each consumer and predicts what that consumer will want to see – and buy – in future.

Launch in weeks, not months

Mercanto was built on the concept that on-boarding should be straightforward. Simply install Mercanto’s lightweight JS snippet on your website and provide access to the product feed. The integration with Salesforce enables you to deliver the most relevant content for each individual consumer.

Achieve more in less time

Don’t waste time trying to manually select email content that appeals to everybody. Mercanto enables marketers to build and deploy 100% individualised campaigns in less than 10 minutes. One campaign. Millions of possibilities.

Deliver massive revenue gains

Mercanto delivers a 40 – 80% revenue uplift by matching each consumer’s unique tastes directly to product attributes.

How the integration works

To get started, you’ll need an account with both Salesforce and Mercanto. The only technical requirements are (1) provide access to the product feed, and (2) place a Mercanto tag in the header of your website. Mercanto’s Client Services team will guide you through the setup process. Once you are set up, adding Spotify-style AI personalisation to your email campaigns becomes as simple as drag-and-drop.

Step 1: A bit of setup

(1) Provide access to the product feed, and (2) install a lightweight JS snippet on your website.

Step 2: Create your 1:1 campaigns

Then, use Mercanto’s drag-and-drop interface to create beautiful emails that’ll render individualized content – without needing to know HTML code.

Step 3: Paste and Send!

Export send-ready code from Mercanto, paste into Salesforce, and send!

Inject AI personalisation into Salesforce

See how Spotify-style AI personalisation can add 30%-70% to your email revenues in this short video:

Ready to see the magic?