Surprise and delight each shopper based on their unique tastes and interests.
A new era for retail
To be competitive and to grow, retailers must maximise shopper engagement and revenue, and make sure shoppers come to you instead of Amazon.
A new era for retail
To build long-term engagement and keep shoppers coming to you instead of Amazon, it’s essential to make customer experiences fresh and relevant. Mercanto is a personalisation engine for your existing email provider that empowers retailers and e-commerce brands to create retail experiences that are fresh, relevant, and cohesive.
How Mercanto works
Mercanto builds a taste profile for each shopper across multiple sessions and transactions. It then combines its understanding of the products and your shoppers to deliver new, better-performing campaigns.
Surprise and delight
Spotify and Netflix have strived to refine their recommendation engines to create more meaningful engagement with their customers through hyper-personalisation. Now, retailers can use the same class of technology to provide each individual shopper with tailored and personalised content. Mercanto's complex algorithm isn’t just based on a user’s last click or purchase; it delves much deeper into their shopping taste.
Deliver that all-important customer experience
Relevance pays. AI personalisation helps retailers future-proof their business and deliver that all-important customer experience.
Determine shopper interest and intent
Immediately recognize anonymous shoppers and existing customers, and cater to them based on their unique tastes and interests. Utilize deep behavioral tracking and on-page engagement monitoring to truly discern what interests them the most.
Merchandise what shoppers really want
Many recommendation engines and merchandising technologies use historical data and tools that promote “popular” products vs. what your visitor would really like to buy. Not Mercanto. Its AI can immediately know what consumers want for throughout your complete catalogue – including new products – making sure that all of your products are being merchandised effectively.
Boost Average Order Value
Up-sell and cross-sell to your customer via sophisticated personalisation algorithms, with easy drag-and-drop functionality.
Enhance customer engagement
Our machine learning algorithms analyse each shopper's tastes and interests. We use that data so every email is tailored for maximum engagement and you can match shoppers with products they love.
Deploy email campaigns in less than 10 minutes
Retail is a fast-moving industry. Using the Mercanto platform, marketers can combine the power of AI with drag-and-drop technologies to deploy 100% individualised campaigns in less than 10 minutes.
The Mercanto platform is incredibly easy to use, operating in the exact drag-and-drop way you’d want it to. Select an element by simply clicking it, then drag the element onto the canvas. Then reorder elements by dragging them into any other order.
AI retail personalisation
Recent advances in AI enable marketers to use taste-based personalization that recognises the unique tastes of each consumer. This AI-first approach adds 30%-70% to email revenues.
Sync with your sending platform
It’s easy to create send-ready HTML code that’s ready to load into your current email platform. The Mercanto platform works seamlessly with all leading ESPs.
Fast fashion & flash retailing
Fast fashion, daily deals sites, & flash retailers all have rapidly changing inventory. Most personalisation platforms use ‘people who bought X also bought y’ models, but that doesn’t work for retailers with fast-moving inventory because of the ‘cold start’ issue. Mercanto analyzes each shopper’s unique tastes to merchandise products the moment they hit the catalogue.
True personalisation, zero latency
Mercanto maintains an omnichannel ‘taste profile’ for each consumer which means you don’t need to rely on stale data about what other shoppers bought – you can merchandise new products immediately based on each consumer’s unique tastes.
To ensure that email content is not repetitive and dynamically adjusts to consumer preferences, Mercanto keeps track of content impressions and adaptively learns via a ‘learning to rank’ technology that incorporates the shopper’s tastes and product momentum, with an element of diversity.
Not just products - categories too
Frequently introduced collections/promotions are a popular model for retailers with fast-moving inventory. Mercanto has the capacity to personalise not only products but also categories and promotions.
Marketing professionals everywhere understand they must seize the new opportunities, lead the way, and profit from the exciting and extraordinary opportunities created by the AI revolution.
Inside this playbook, we share practical advice and best practice when it comes to applying artificial intelligence in email campaigns. Here’s what you’ll find inside:
1. How a taste profile enables the marketer to understand each consumer’s shopping tastes across multiple sessions and transactions. 2. How a ranking algorithm takes both product and consumer data to curate products for each consumer.