Personalised Email Marketing Powered by Artificial Intelligence
SAAS-based machine learning to discover and display—in real time—the most effective email content for each consumer.
Drag-and-drop simplicity
Drag-and-drop campaign creation that is built for the marketer, not the developer. You can drag any element into your canvas without ever having to use or understand any form of HTML or coding. Creating, testing and sending beautiful emails has never been quicker or easier.
Speak with each consumer
Make every email you send tailored to the individual. Effortlessly fuel truly personalized email experiences that resonate personally with consumers. Mercanto’s AI engine builds a ‘taste profile’ of each consumer’s interests that allows you to surprise and delight at scale.
Better emails, less work
Automatically assemble the right content in real time for each consumer with our pioneering technology. Mercanto uses Natural Language Processing and Deep Learning to automatically understand a consumer’s unique tastes and to assemble the right content for the right person at the right time. This personalized approach, combined with configurable business rules, dramatically boosts revenues and engagement.
Tap behaviours across channels
Adapt the content of every email using each consumer’s activity – in-email, onsite, in-store, and in-app. At last, real-time email personalisation based on multi-channel behaviour is a practical reality.
Measurable success
Measure and compare the performance of your email campaigns with revenue and engagement insights right on your dashboard.
Engineered with AI in mind
The Mercanto platform was engineered from the ground up with Artificial Intelligence in mind. This contrasts with traditional marketing cloud providers who have bolted rudimentary AI technologies onto their legacy database architectures. Mercanto’s AI-first approach enables retailers to provide consumers with fresh and relevant content at scale, using best-of-breed Artificial Intelligence (-Natural Language Processing and Deep Learning) technologies. This AI-first approach adds c. 30%-70% to your email revenues.
Sync with your sending platform
It’s easy to create send-ready HTML code that’s ready to load into your current email platform. The Mercanto platform works seamlessly with all leading ESPs.
