Identify Business Goals
The first component of roadmap creation is to understand your business goals. Based on the business goals, we can collobovaratively pinpoint strategies and KPIs that support those goals.
Review personalization strategy
This is a perfect time to review the current approach to personalization and what could be done better. Are you already merchandising products to consumers who have identifiable shopping preferences or tastes? Where are the gaps in your programme’s personalization experience today? From browse and search through purchase and cross-sell, our client services team develop impactful strategies to drive consumer engagement and boost online revenues.
Review product content strategy
To drive great personalization, brands need to rank their entire product catalog and decide in real time which products to show. The strength of real-time ranking is that it constantly re-evaluates the catalog looking for product content that may be suitable for each specific consumer. This enables brands to move from static content to an AI-driven personalizaton approach that constantly improves the way it meets your audience’s needs, and deliver great returns for your business.
Identify roadmap and success metrics
At this point, you have some solid strategic lynchpins in place: you’ve solidified your business goals, know the role personalization will play, and have established a list of ideas to make your campaigns a success. Now, it’s time to determine the timings, success metrics, and framework required to fuel your email personalization efforts and to find success.
Training and development
Our team of strategy and data science experts will arm your organization with the information and training you need to execute, improve, and measure your email personalization programs.