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Enter serendipity

Email Marketing: Creating Serendipity via Natural Language Processing

Being the world’s repository of random knowledge, the internet has a reputation for stimulating serendipitous … Read more

Google AI assistant

Google Duplex: The what, the ethics, the implications for retail CRM and email

Announced on Tuesday at Google I/O developer conference, Google Duplex is a new AI technology … Read more

AI better

2017 accomplishment: drag-and-drop AI email marketing

Mercanto’s 2017 accomplishment was to create the world’s first drag-and-drop AI email marketing platform.

There’s … Read more

Au cyber cafe

The 7 deadly myths of AI marketing

Why AI will help retailers usher in an era of extreme personalization

Amongst all the … Read more

God doesn't play dice

Deterministic and probabilistic data models in email marketing

How we see and interpret variation in the world affects the decisions we make. Part … Read more


Why Retailers seek edge with ‘Natural Language Processing’

Product descriptions are a great way to maximize conversions because what a customer reads about … Read more


Three steps to person-first personalization

Person-first personalization is a hot topic at the moment. Forrester Research, The Relevancy Group, and … Read more


The Blade Runner Rule, Turing, & email personalization

If you’re in London at the moment, perhaps for the Email Innovations Summit, you’ll see … Read more


Machine Learning & the 4 Levers to Next Generation Email Marketing

The big challenge for email marketers is to systematically improve financial performance and customer engagement.

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AI email marketing Revenue

The 5 elements of Machine Learning relevance

The day-to-day reality of email marketing is ‘getting stuff done’. Every time you hit ‘send’, … Read more