Emarsys AI personalization
Emarsys clients can now activate Mercanto’s predictive engine on top of their existing email campaigns. Mercanto’s machine-learning, automation, and personalized content recommendations enable brands to realize significant increases in email revenues while dramatically reducing time spent building and delivering emails.
Superior User Experiences
Mercanto’s technology works by building a behavior-based taste profile for every individual on a website and then coupling this digital fingerprint with a deep semantic understanding of a website’s content or products. This two-fold approach enables marketers to populate emails with fully automated product recommendations designed to create a highly engaging user experience tailored to each recipient.
This means that you can up your marketing game with AI-driven content while still using Emarsys’ excellent segmentation, sending, deliverability and tracking capabilities. Think of it like adding an artificial intelligence layer on top of Emarsys.
Step 1: a bit of setup
(1) Provide access to the product feed, and (2) install a lightweight JS snippet on your website.
Step 2: Create your 1:1 campaigns
Then, use Mercanto’s drag-and-drop interface to create beautiful emails that’ll render individualized content – without needing to know HTML code.
Step 3: paste and send!
Export send-ready code from Mercanto, paste into Emarsys, and send!