ai in medieval times

How to get ahead in AI email personalisation

The Dark Ages.

For anyone not really acquainted with medieval history, the Dark Ages was … Read more


Dynamic Content In The Era of Machine Learning

The first time Amazon showed me the perfect book for me via their recommendation engine, … Read more

Enter serendipity

Email Marketing: Creating Serendipity via Natural Language Processing

Being the world’s repository of random knowledge, the internet has a reputation for stimulating serendipitous … Read more

Google AI assistant

Google Duplex: The what, the ethics, the implications for retail CRM and email

Announced on Tuesday at Google I/O developer conference, Google Duplex is a new AI technology … Read more

AI better

2017 accomplishment: drag-and-drop AI email marketing

Mercanto’s 2017 accomplishment was to create the world’s first drag-and-drop AI email marketing platform.

There’s … Read more

Au cyber cafe

The 7 deadly myths of AI marketing

Why AI will help retailers usher in an era of extreme personalization

Amongst all the … Read more

God doesn't play dice

Deterministic and probabilistic data models in email marketing

How we see and interpret variation in the world affects the decisions we make. Part … Read more


Why Retailers seek edge with ‘Natural Language Processing’

Product descriptions are a great way to maximize conversions because what a customer reads about … Read more


Three steps to person-first personalization

Person-first personalization is a hot topic at the moment. Forrester Research, The Relevancy Group, and … Read more


The Blade Runner Rule, Turing, & email personalization

If you’re in London at the moment, perhaps for the Email Innovations Summit, you’ll see … Read more