Retail

Relevance venn diagram

The 5 elements of Machine Learning relevance

The day-to-day reality of email marketing is ‘getting stuff done’. Every time you hit ‘send’,

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Mercanto launches email personalisation platform; announces integration with SendGrid

LONDON, September 19, 2018, /PRNewswire/ — Mercanto, the world leader in AI email personalization, today

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Dynamic Content In The Era of Machine Learning

The first time Amazon showed me the perfect book for me via their recommendation engine,

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Enter serendipity

Email Marketing: Creating Serendipity via Natural Language Processing

Being the world’s repository of random knowledge, the internet has a reputation for stimulating serendipitous

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The 7 deadly myths of AI marketing

Why AI will help retailers usher in an era of extreme personalization

Amongst all the

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Why Retailers seek edge with ‘Natural Language Processing’

Product descriptions are a great way to maximize conversions because what a customer reads about

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steps

Three steps to person-first personalization

Person-first personalization is a hot topic at the moment. Forrester Research, The Relevancy Group, and

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Gosling

The Blade Runner Rule, Turing, & email personalization

If you’re in London at the moment, perhaps for the Email Innovations Summit, you’ll see

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Machine Learning & the 4 Levers to Next Generation Email Marketing

The big challenge for email marketers is to systematically improve financial performance and customer engagement.

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