Retail

Rethinking email: it’s not dead, it’s different… 

Whatever lies ahead for us all in the new decade, fact-based marketing has never been

Read more
Featured Post
email ROI

Understanding Email Marketing ROI

Email marketers must measure the effectiveness of any given email marketing campaign and its return

Read more
Featured Post
happy shoppers

Guide to Email Personalisation Systems

Email personalisation – a term that has become pervasive in e-commerce marketing.  The notion of

Read more
Featured Post
Will bots replace marketers?

Will bots replace marketers in email marketing?

Although machine learning improves customer engagement and lifetime value, marketers must continue to dictate strategy

Read more
Featured Post
AI robot

Dynamic Content In The Era of Machine Learning

The first time Amazon showed me the perfect book for me via their recommendation engine,

Read more
Featured Post
Relevance venn diagram

The 5 elements of Machine Learning relevance

The day-to-day reality of email marketing is ‘getting stuff done’. Every time you hit ‘send’,

Read more
Featured Post
team photo

Mercanto launches email personalisation platform; announces integration with SendGrid

LONDON, September 19, 2018, /PRNewswire/ — Mercanto, the world leader in AI email personalization, today

Read more
Featured Post
Enter serendipity

Email Marketing: Creating Serendipity via Natural Language Processing

Being the world’s repository of random knowledge, the internet has a reputation for stimulating serendipitous

Read more
Featured Post
Au cyber cafe

The 7 deadly myths of AI marketing

Why AI will help retailers usher in an era of extreme personalization

Amongst all the

Read more
Featured Post
robot

Why Retailers seek edge with ‘Natural Language Processing’

Product descriptions are a great way to maximize conversions because what a customer reads about

Read more
Featured Post