Email Marketing

shoppers

Why segmentation is NOT personalisation

For most shoppers, the Christmas season can mean early mornings hunting for the perfect gift

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team photo

Mercanto launches email personalisation platform; announces integration with SendGrid

LONDON, September 19, 2018, /PRNewswire/ — Mercanto, the world leader in AI email personalization, today

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Enter serendipity

Email Marketing: Creating Serendipity via Natural Language Processing

Being the world’s repository of random knowledge, the internet has a reputation for stimulating serendipitous

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Google AI assistant

Google Duplex: The what, the ethics, the implications for retail CRM and email

Announced on Tuesday at Google I/O developer conference, Google Duplex is a new AI technology

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AI better

2017 accomplishment: drag-and-drop AI email marketing

Mercanto’s 2017 accomplishment was to create the world’s first drag-and-drop AI email marketing platform.

There’s

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Au cyber cafe

The 7 deadly myths of AI marketing

Why AI will help retailers usher in an era of extreme personalization

Amongst all the

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God doesn't play dice

Deterministic and probabilistic data models in email marketing

How we see and interpret variation in the world affects the decisions we make. Part

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robot

Why Retailers seek edge with ‘Natural Language Processing’

Product descriptions are a great way to maximize conversions because what a customer reads about

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steps

Three steps to person-first personalization

Person-first personalization is a hot topic at the moment. Forrester Research, The Relevancy Group, and

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Gosling

The Blade Runner Rule, Turing, & email personalization

If you’re in London at the moment, perhaps for the Email Innovations Summit, you’ll see

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