Author Archives: Peter


Why Retailers seek edge with ‘Natural Language Processing’

Product descriptions are a great way to maximize conversions because what a customer reads about

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Three steps to person-first personalization

Person-first personalization is a hot topic at the moment. Forrester Research, The Relevancy Group, and

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The Blade Runner Rule, Turing, & email personalization

If you’re in London at the moment, perhaps for the Email Innovations Summit, you’ll see

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Machine Learning & the 4 Levers to Next Generation Email Marketing

The big challenge for email marketers is to systematically improve financial performance and customer engagement.

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AI email marketing Revenue

The 5 elements of Machine Learning relevance

The day-to-day reality of email marketing is ‘getting stuff done’. Every time you hit ‘send’,

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