Mercanto’s 2017 accomplishment was to create the world’s first drag-and-drop AI email marketing platform.
There’s an old joke about a tourist in Ireland who asks one of the local people for directions to Dublin. The Irishman replies: ‘Well sir if I were you, I wouldn’t start from here.’ Being Irish, I can tell that joke with impunity!
And so it is with email marketing. People have been talking about ‘the right message to the right person at the right time’ for years, but true 1:1 marketing is impossible with traditional database technologies. You need a system explicitly designed with artificial intelligence in mind. Mercanto was inspired by Spotify, Netflix, and Pandora – who have spent many millions developing AI personalization technologies – and this class of AI personalization technology work even better for email marketing, because of the quantity of data that email creates.
Here’s how it works:
1. Drag-and-drop simplicity
The Mercanto platform is incredibly easy to use, operating in the exact drag-and-drop way you’d want it to. You just select an element by simply clicking it, then drag the element onto the canvas. You can add as many elements as you wish by using this easy method and you can reorder elements by dragging them into any other order. It’s simple to create and edit your campaigns, even if you’re a first-timer.
2. AI marketing intelligence
Recent advances in AI for marketing include the subfields of Natural Language Processing, Deep Learning and Reinforcement Learning. These advances allow marketers to go beyond traditional customer segmentation and use Spotify-style personalization that recognizes the unique and evolving tastes of each individual consumer.
This personalized approach dramatically boosts ROI and engagement, and adds 50% to email revenues.
3. Sync with your sending platform
It’s easy to create send-ready HTML code that’s ready to load into your current email platform. The Mercanto platform works seamlessly with all leading ESPs.
[Playbook] Welcome To The AI Revolution
Marketing is in the midst of an AI revolution that challenges the fundamentals of the traditional marketing playbook. At stake is the opportunity to drive breakthrough marketing results, based on a genuine 1:1 dialog with each individual consumer. In this playbook, we share practical advice and best practice when it comes to applying AI in your marketing.