Blog

A place to share our company stories.

Rethinking email: it’s not dead, it’s different… 

Whatever lies ahead for us all in the new decade, fact-based marketing has never been

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email ROI

Understanding Email Marketing ROI

Email marketers must measure the effectiveness of any given email marketing campaign and its return

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happy shoppers

Guide to Email Personalisation Systems

Email personalisation – a term that has become pervasive in e-commerce marketing.  The notion of

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Will bots replace marketers?

Will bots replace marketers in email marketing?

Although machine learning improves customer engagement and lifetime value, marketers must continue to dictate strategy

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Exploration vs exploitation

Exploration vs. Exploitation: What’s the Right Balance for a Retailer?

 The success of any complex system, from a beehive to an ant colony to a

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email personalisation

4 types of email personalisation

Email personalisation can take many forms, and in the most basic sense, it contains the

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AI robot

Dynamic Content In The Era of Machine Learning

The first time Amazon showed me the perfect book for me via their recommendation engine,

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The top 3 reasons why your email marketing needs AI

Artificial intelligence has developed at a breakneck speed over the last few years, and it’s

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Relevance venn diagram

The 5 elements of Machine Learning relevance

The day-to-day reality of email marketing is ‘getting stuff done’. Every time you hit ‘send’,

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The Evolution of Machine Learning from Theoretical to Possible to Ethical

By the end of 2018, Forrester predicted that 70% of enterprises (paywall) would implement artificial

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