A place to share our company stories.
Whatever lies ahead for us all in the new decade, fact-based marketing has never been
Email marketers must measure the effectiveness of any given email marketing campaign and its return
Email personalisation – a term that has become pervasive in e-commerce marketing. The notion of
Although machine learning improves customer engagement and lifetime value, marketers must continue to dictate strategy
The success of any complex system, from a beehive to an ant colony to a
Email personalisation can take many forms, and in the most basic sense, it contains the
The first time Amazon showed me the perfect book for me via their recommendation engine,
Artificial intelligence has developed at a breakneck speed over the last few years, and it’s
The day-to-day reality of email marketing is ‘getting stuff done’. Every time you hit ‘send’,
By the end of 2018, Forrester predicted that 70% of enterprises (paywall) would implement artificial