Whatever lies ahead for us all in the new decade, fact-based marketing has never been
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A place to share our company stories.
Rethinking email: it’s not dead, it’s different…
Understanding Email Marketing ROI
Email marketers must measure the effectiveness of any given email marketing campaign and its return
Guide to Email Personalisation Systems
Email personalisation – a term that has become pervasive in e-commerce marketing. The notion of
Will bots replace marketers in email marketing?
Although machine learning improves customer engagement and lifetime value, marketers must continue to dictate strategy
Exploration vs. Exploitation: What’s the Right Balance for a Retailer?
The success of any complex system, from a beehive to an ant colony to a
4 types of email personalisation
Email personalisation can take many forms, and in the most basic sense, it contains the
Dynamic Content In The Era of Machine Learning
The first time Amazon showed me the perfect book for me via their recommendation engine,
The top 3 reasons why your email marketing needs AI
Artificial intelligence has developed at a breakneck speed over the last few years, and it’s
The 5 elements of Machine Learning relevance
The day-to-day reality of email marketing is ‘getting stuff done’. Every time you hit ‘send’,
The Evolution of Machine Learning from Theoretical to Possible to Ethical
By the end of 2018, Forrester predicted that 70% of enterprises (paywall) would implement artificial