Marketing is in the midst of an AI revolution that challenges the fundamentals of the traditional marketing playbook. At stake is the opportunity to drive breakthrough marketing results, based on a genuine 1:1 dialog with each individual consumer.
Marketing professionals everywhere understand they must seize the new opportunities, lead the way, and profit from the exciting and extraordinary opportunities created by the AI revolution.
Inside this playbook, we share practical advice and best practice when it comes to applying artificial intelligence in email campaigns. Here’s what you’ll find inside:
- How a Spotify-style ‘taste profile’ enables the email marketer to understand each consumer’s shopping tastes across multiple sessions and transactions.
- How a ranking algorithm takes both product and consumer data to curate products for each consumer.