Email personalization made simple

Stand out in the Inbox. Increase revenues and engagement by filling your emails with the products that are most relevant for each customer right now. And do it all without lifting a finger.

Some of the ways to maximize your revenues, catalog exposure, and retention:

01

Know your customer

Digital business pros recognize they cannot truly personalize experiences if they don’t identify and understand each customer’s unique tastes and interests. Mercanto builds a ‘taste profile’ for each customer – based on their ranked lifetime tastes, preferences, and interests, and not just the last click or abandoned purchase.

Know your customer

02

Product discovery

It’s critical to encourage browsing and shopping – even when the consumer does not have an identifiable need. Mercanto provides real-time ranking of content at every customer interaction. Relevance of each piece of the content is computed and continuously iterated, based on customer actions and reactions. New content is iterated from what was used yesterday and different from what it will be tomorrow. Even ignored content is an implicit customer signal that is used to adapt the next experience. By consistently showing fresh and relevant content, marketers, maximize product discovery and purchase.

Product discovery

03

Drive deeper engagement

To meet customer expectations of rich, individual experiences, marketers must help their firms evolve their personalization strategy from segmentation to individualization. The good news: artificial intelligence can be used to combine consumer tastes with a deep understanding of product-level data to provide personalized experiences that are proven to enhance experiences, drive more revenue and encourage repeat business.

Drive deeper engagement

Drive revenues and conversion improvements faster than ever before.


Mercanto’s proprietary Natural Language Processing and machine learning algorithms build a taste profile for each consumer based on their realtime and historic interests. This enables you to deliver individualized content to ‘surprise and delight’ at scale.

Drive revenues and conversion improvements faster than ever before.
More Cash

AI-powered merchandising analyzes each customer’s unique behavior, in-the-moment, to merchandise your catalog for their tastes. This approach delivers massive revenue gains, minimizes the need for discounting, and maximizes your overall profit contribution. Your Finance team will not only be happy, they’ll be impressed.

More Match

Mercanto dynamically matches the set of featured products for each user. Our ranking engine selects products from your entire inventory, from a specific filter, or can match your featured promotion or catalogue. This individualized approach boosts your click-to-open rates, engagement, and customer lifetime value.

More Dash

Up to 80% of a marketer’s time is spent on campaign assembly and execution. Mercanto’s AI-driven platform removes manual labor from the campaign production process, allowing marketers to build and deploy 100% individualized campaigns in less than 10 minutes.

Find out how you can show each shopper exactly what they like!