Understand customer preferences
Digital business pros now recognize they cannot truly personalize experiences if they don’t identify and understand each consumer’s unique tastes and interests. Mercanto builds a taste profile for each consumer based on their ranked lifetime tastes, preferences and interests- and not just the last click or abandoned purchase.
It’s critical to encourage browsing and shopping – even when the consumer does not have an identifiable need. Mercanto provides real-time ranking of content at every customer interaction. Relevance of each piece of the content is computed and continuously iterated, based on customer actions and reactions. New content is iterated from what was used yesterday and different from what it will be tomorrow. Even ignored content is an implicit customer signal that is used to adapt the next experience. By consistently showing fresh and relevant content, marketers, maximize product discovery and purchase.
Drive deeper engagement
To meet customer expectations of rich, individual experiences, marketers must help their firms evolve their personalization strategy from segmentation to individualization. The good news: artificial intelligence can be used to combine consumer tastes with a deep understanding of product-level data to provide personalized experiences that are proven to enhance experiences, drive more revenue and encourage repeat business.
AI-powered merchandising analyzes each customer’s unique behavior, in-the-moment, to merchandise your catalog for their tastes. This approach delivers massive revenue gains, minimizes the need for discounting, and maximizes your overall profit contribution. Your Finance team will not only be happy, they’ll be impressed.
Mercanto dynamically matches the set of featured products for each user. Our ranking engine selects products from your entire inventory, from a specific filter, or can match your featured promotion or catalogue. This individualized approach boosts your click-to-open rates, engagement, and customer lifetime value.
Up to 80% of a marketer’s time is spent on campaign assembly and execution. Mercanto’s AI-driven platform removes manual labor from the campaign production process, allowing marketers to build and deploy 100% individualized campaigns in less than 10 minutes.